Sears: Where the Undead Shop

Why would Sears create a remarkably graphic (but still tongue-in-cheek) ad campaign that features zombies? Beats me, but I'm impressed, if slightly unnerved. I mean, they've gone all out, including three videos using the undead to pitch their products, and their zombieized website is at least a couple of clicks deep before you get to actual merchandise. You can even click a link that re-translates the site's verbiage into zombie-speak (although I cannot vouch for its accuracy).

Two thumbs up for the effort, Sears! Now, why are you looking at me like that...?


3 Comments

Ahhhh, niche marketing. Maybe they'll start advertising on "Ugly Americans."

Yeah, that's one bunch where I don' wanna know "What's in YOUR wallet?"
:-)

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This page contains a single entry by Eric published on October 25, 2010 3:05 PM.

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