Super Bowl: Third Quarter

So much for a quick-moving quarter. *yawn*

Oh, the most exciting play in professional football: a challenge from the sideline!

The best thing about the third quarter is that it's passed quickly.

"Eminem in Detroit" - Chrysler: Inspiring? Uh, how 'bout insipid? Inscrutable?
Ant Rating: Rating: 2 Ants

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"Funky Bistro with Adrian what's-his-face" - Stella Artois: Singing to a beer. It's a French thing.
Ant Rating: Rating: 3 Ants

"Old time service station" - Carmax: Inadvertent snicker.
Ant Rating: Rating: 3 Ants

I do appreciate Fox for not running a commercial immediately following every kickoff.

"Psychedelia" - Hyundai Elantra: Have I said "meh" yet?
Ant Rating: Rating: 2 Ants

"Timothy Hutton" - Groupon: Uh...what th'?
Ant Rating: Rating: 2 Ants

"Border Crossing" - Coca Cola: Not bad. Not great, but not bad.
Ant Rating: Rating: 3 Ants

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How about that...might be a game here after all.

"Cram it in the Boot" - Mini Cooper Countryman: How do you say "meh" with a British accent?
Ant Rating: Rating: 2 Ants

"Test Baby" - HomeAway.com: Double-meh.
Ant Rating: Rating: 2 Ants

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And, we're back, following a nutritious meal of corn dogs and cheese sticks.

"Let others go first" - Cars.com: Meh
Ant Rating: Rating: 2 Ants

"Tailor" - eTrade: Uh, I expected more.
Ant Rating: Rating: 3 Ants

"Ozzy & Justin" - Best Buy: "What's a Bieber?" Classic.
Ant Rating: Rating: 4 Ants

2 Comments

Contrary opinions on a couple of the ads ... hey, I'm a Yankee, and it's my job to be contrary. And maybe my 'Yankee-ness' is showing when I found Chrysler/Eminem/Detroit to be one of the more beautiful ads of the night ... superb shooting and editing, beatiful background music from that choir, and a lyrical expression of pride-of-place that might not resonate with viewers out-west, down-south.

As for tyhe Coca Cola/Border ad, I liked it A LOT better than their LOTR ad in the first half. This one was soooo much simpletr, yet sooooo much more effective for me.

The Tomthy Hutton ad was a complete turnoff for me, considering Tibet's troubles under the Communist Chinese.

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About this Entry

This page contains a single entry by Eric published on February 6, 2011 7:01 PM.

Super Bowl: Second Quarter was the previous entry in this blog.

Super Bowl: Fourth Quarter is the next entry in this blog.

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