QR Codes in the Wild

Yeah, I confess that I'm sort of a QR code junkie (although I prefer the term "aficionado," because it's more fun to say). But after this post, and following a discussion with a client about possible ways they could help achieve his organization's mission, I have a heightened awareness of how they're being used in real life.

The most recent example appears in the current edition of Spirit, the Texas A&M Foundation's quarterly magazine (you can download a PDF version here). It uses QR codes linked to YouTube videos to supplement the written articles. Below is an example:


It's an effective way to expand on subject matter in traditional media, although it requires a bit of work from the reader. This is apparently a new technique for the magazine, because the publisher has included detailed instructions on the table of contents page about how to use the QR codes.

The magazine's use of the codes works well, although I think that they should have made them larger. It took a little practice to know how best to hold my iPhone to get the software to scan them (I use RedLaser).

6 Comments

Hello,

we believe that QR codes will make the connection between offline and online worlds easier. That’s why we created our QR code generator with social features – YouScan.me - http://www.youscan.me. You can add all your info like Facebook profile or fan page, twitter, youtube, etc. and connect with others.

Cheers

Eric,

Thanks for your blog about our QR code experiment in Spirit magazine! How nice it is to be noticed. Like you, I've also become a QR code junkie, and I wanted to give our readers the option of viewing videos associated with our printed content on their mobile phones.

For a while now we've all assumed that our more senior donors would not be interested in this kind of technology. That's all changing fast. We have donors / former students in their 60s, 70s and even 80s who are as tech-savvy as our recent grads.

So far we haven't seen too many "hits" on our codes, but enough to know that, perhaps with time, more readers will use them as they become more familiar with this technology. For us, it's all about convenience and CHOICE for our readers.

It's a great marketing tool because you can track how many people view a video or go to a web page. You can also create custom QR codes through various online services.

Before too long, Aggies will be seeing a maroon QR code in the shape of our Texas A&M Foundation logo.

All the best. Gig 'em!
Sondra White '87
Editor, Spirit Magazine
Texas A&M Foundation

Eric,

We checked our bitly account again yesterday and it looks like we've got about 117 total QR code scans from our Spirit magazine print readers! So it's actually going better than I thought it would.

I love your idea of a custom QR code tattoo. Have you designed it yet? Let us know when you do!

Sondra

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This page contains a single entry by Eric published on March 30, 2011 7:38 AM.

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