How did this get by the editors?
The September issue of MacWorld arrived today, with the expected cover photo of the new G5. What I didn't expect was the ad on the back cover, shown at right.
The tag line on the ad reads "Suddenly, Jennifer realized she forgot her Kensington Car/Air Adapter." The "snicker, snicker" is implied.
I've always had a fair amount of respect for Kensington products, although at the present time I'm not using any of their peripherals. However, if their creativity has sunk to the point indicated by this ridiculous ad, I doubt that I'll be wooed by any of their hardware any time soon.
I suppose this ad is appropriate if your demographic target is 13-year-old males, but last time I check Apple's price list (and it's been pretty recently, you know), most of them don't have the kind of folding cash needed for Apple's stuff.
If you'd like to express your opinion about Kensington's taste in magazine ads, they've thoughtfully provided an email address on their website, which I've taken the liberty of giving you here. Sic 'em!
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Great and fun ad! They also have one with a guy in boxer shorts. They are harmless and filled with a good sense of humor. 13-year old boys will find more provocative images in their lives than this innocent one.
Posted by: Peter at November 9, 2003 05:37 PM