Marketing Christian Athletes

I've just recently stumbled across Texas Tech prof Rob Stewart's blog, and find that I'm jumping over to it with increasing frequency. His essay today entitled "Basketball, Business, and Be-Attitude," raises some interesting questions about what might happen when a high-profile professional athlete turns out to be unabashedly and publicly evangelistic.

We may have the chance to find out, sooner than later, as the "next LeBron James" may just fit the bill. Read Rob's post for details.

Comments

Hey! Finally a connection with another West Texas blogger. Thanks for the positive and gracious reference to Snippets. I like what I've seen on your blog and will add it to my bloggeteria and my bloglines subscriptions. Stay in touch. --RAS

Posted by: Rob at March 30, 2004 10:11 PM

Hi, Rob...thanks for dropping by, and the link to the Gazette. I'll try to justify your confidence!

We've actually got a pretty active blogging community in Midland. Others in my blogroll include Streams, Sleepless in Midland and Jessica's Well, and I think there are one or two others that I just haven't blogrolled.

Posted by: Eric at March 31, 2004 02:00 PM
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