The 10 Commandments of Church Websites
I've been asked to do a presentation at an upcoming regional Sunday School Conference hosted by our church. This annual conference gives smaller churches throughout the area the opportunity to get some hands-on development and training that they wouldn't be able to otherwise afford or attract.
My topic is pretty general: "Church Websites 101." It's supposed to be a quick primer for churches that don't yet have websites, or that have neglected sites they want to improve. I'm thinking about adapting a presentation I did about a year ago in another venue, entitled "The 10 Commandments of Church Websites." The attendees will be mostly pastors and education ministers.
Here are the 10 main points (TSN - Thou Shalt Not; TS - Thou Shalt; we're using the KJV for this purpose):
- TSN: Covet thy neighbors bandwidth [keep page size small]
- TSN: Write for the web like thou write thy sermons [avoid text-heavy pages]
- TS: Know thy audience [who's your target?]
- TSN: Drive out the lost nor confuse the saved [avoid religious jargon and confusing navigation]
- TSN: Forget the promotion of thy site [publicize your site...unless it's lousy]
- TS: Remember the poor and afflicted [make it accessible]
- TSN: Bring an ugly website into thy neighbors home [make it pretty]
- TS: Remember the updates and keep them regular [make it timely]
- TSN: Collect personal information without proper notice [respect visitor privacy]
- TS: Make thy site an entrapment to search engines [make it SE friendly]
If you have any suggestions or tips for improving this list, I'd love to hear them. If I incorporate them, I'll even give you credit in the presentation, charitable soul that I am.
If we have time, I'll also present "The 7 Deadly Sins of Email." But that's for another post.
Update (7/9/04): Christopher posts his list of things to avoid in your church website over at Spare Change.
Shannon, those are all good suggestions, and I cover #2 & #3 in other "commandments." #1 is problematic, however, since you don't always have a choice about your domain name. The simple ones may already be taken. Plus, if you can't afford a standalone website, you'll have to take what your webhost gives you. Just try to avoid picking a host such as "www.heydudeletsparty.com" because there's very little you can do to salvage an url like "www.heydudeletsparty.com/redeemerlutheran"!
Posted by: Eric at July 8, 2004 04:48 PMActually I just reposted one of my older posts over at Spare Change that kind of deals with these issues. My points are a little more specific than yours though.
You may find the post here: http://www.twosents.net/blog/archives/001822.php
Posted by: Christopher at July 8, 2004 11:00 PMWell, I know I'd appreciate keeping any photos of Jan Crouch off of the site.
But maybe that's just me.
Posted by: Julie at July 9, 2004 12:47 AMJulie, I suspect you've found the one issue that might be successful in uniting all denominations, for the first time in recorded church history! ;-)
Posted by: Eric at July 9, 2004 01:04 PM
Here's my contribution.
TS: Choose a domain name that can be quickly typed and remembered.
TS: Remember that not everyone is impressed with Flash animation.
TS: Remember to practice KISS (keep it super simple) with web design.
Posted by: shannon at July 8, 2004 04:31 PM