The FedEx Logo
Category: Advertising... Design...
Posted Tuesday, November 23, 2004 at 10:08 AM [GMT-6]

Logo designers are the drummers of the graphic design world. Their work is foundational to the act (the product), but only very rarely is it allowed to call attention to itself. An unskilled one confuses and alienates the audience while the best bring to the stage an unmistakable but almost undefinable sense of rightness.

Whew. Have I sufficiently bashed that metaphor like a Zildjian crash?

What I really mean to say is that I have great respect for those who dedicate their lives to finding meaning in simplicity, which is at the heart of all good logo design. I just ran across an example of that in this post about the FedEx logo and the subliminal figure that I had never before noticed. Were you aware of it?

And here's an interesting follow-up interview with the logo's creator, Lindon Leader.

I'm with the original poster in that I shall never again look at this logo in the same way.

Tip o'the HighHat to Simon Willison and his Blogmarks.

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Comments

WOW! I never knew ...

But now, I'm like you ... "I'm with the original poster in that I shall never again look at this logo in the same way" ...

Posted by: Jeff at November 23, 2004 10:50 AM

I proofed a chapter of a graphic design book where the author mentioned this figure, but I couldn't find it. I told him he needed to point to it more specifically. As it is, I'm too busy to appreciate it most of the time. An interesting "easter egg" for logo nuts, I suppose. :-)

Posted by: bryan at November 24, 2004 02:08 PM
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