Abandoning the lowest common denominator
Category: Advertising...
Posted Monday, April 25, 2005 at 02:57 PM [GMT-6]

I'm pretty sure I wasn't the target demographic for this ad, considering how long I had to look at it before I figured it out.

I admit that my eye went immediately to the photo and text at the bottom of the page; I completely ignored the top 80% of the page. And, frankly, that made me think that the ad was somewhat dry, if not totally lame. But, in the full context, it's a great approach, and certainly presumes a refreshing level of perception and intelligence on the part of the reader from which most advertisers flee.

You can read more about the ad and its creators at AdFreak.

Tip o'the hat to Mike Davidson at Mike Industries. You might also be interested in his post (and the resulting 50+ comments) regarding why Apple might or might not want to release Tiger (aka OS 10.4) via a P2P network like BitTorrent.

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Comments

What? ... no babe in a bikini saying how much she'd admire my rear-end suspension if I drove one of those? ...

Posted by: Jeff at April 25, 2005 03:48 PM

And, speaking of lowest common denominators... ;-)

Posted by: Eric at April 25, 2005 03:53 PM
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