And speaking of the Starbucks logo

Can you draw it from memory? OK...close your eyes and draw it. Wait; that's probably not the best technique. What I mean is, don't look around, in case the logo is in sight, and see if you can sketch it.

It's among the most ubiquitous logos in the Western world -- I suspect that Nike, Coca-Cola and McDonald's are still more prevalent worldwide -- but unlike those others, the Starbucks design is identified but not assimilated. It violates at least a couple of the generally accepted tenets of logo design, being overly busy and complicated, and not really meaningful in terms of representing the company.

On the other hand, how many mom-and-pop (and even larger) specialty coffee shops and chains have adopted a very similar (in terms of shape and colors) logo? From a practical perspective, it succeeds.

But, I still bet you can't draw it.

Comments

Bet you I could come close: On green, the torso of a mermaid with wavy hair, crowned, beneath a star, holding her two tails, all contained in a circle. The word “Starbucks” arcs above her (missing an apostrophe), the word “Coffee” arcs below, both within a larger circle.

It’s hard to draw with a keyboard (and I had special training, so that could count as cheating), but I bet I’m close.

Posted by: Daniel Morris at August 6, 2005 11:27 PM

Dan, that's scary!

Is your memory that good on all topics? If so, you'd be a killer at the bl@ckjack tables. ;-)

[Hah...I got caught by my own comment spam filter with that one!]

Posted by: Eric at August 6, 2005 11:34 PM

My memory used to be that good on just about everything; numbers are much harder than pictures for me, I knew guys whose memory was just the opposite; encephalitis poked a lot of holes in mine, but some of it is returning.

Posted by: Daniel Morris at August 6, 2005 11:58 PM

but some of it is returning.

I'm glad to hear it, and I'm sure that you're relieved beyond words.

Posted by: Eric at August 7, 2005 12:10 AM

Every day is a gift from God.

I could not remember, however, enough to win a Valuable Prize™ in quiz #4, just that the album was something like Move On.

Aim my sad eyes into the sun
Think of all people just as one
March!

Maybe next year.

Posted by: Daniel Morris at August 7, 2005 12:35 AM
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