Google Maps + Demographic Data
Category: Tech...
Posted Monday, September 19, 2005 at 04:57 PM [GMT-6]

Mapping technology company AnalyGIS has teamed up with market and demographic analysis company SRC to create a proof-of-concept demonstration of how Google's mapping technology can be combined with demographic data to provide meaningful visual presentations of that data.

To see it in action, visit this page (it's really slow to load, in my browser anyway). Select one of the two demographic data options from the dropdown menu, then click on the map in order to see how the data correlates to the point where you clicked. The data is presented in tabular form to the right of the map for the regions within 1, 3 and 5 miles of your selection, while on the map colored circles appear to visually represent those boundaries.

I have a feeling that we're seeing just the tip of the iceberg for such applications. (I also have a feeling that our ability to manipulate and present such data will far outstrip the timeliness, accuracy and reliability of that data, but that's another topic for another day.)

Tip o'the hat to Netvibes

Technorati tags: AnalyGIS | SRC | Google Maps