SB Ads - Catch-up
Category: Advertising...
Posted Monday, February 06, 2006 at 09:31 AM [GMT-6]

OK, I see that I did miss some good ads that aired during the second quarter of the game, including three that I'd add to the Four Ant category:

  • Bud Light's "Guys on the rooftop"

  • Sprint's "Crime deterrant cell phone"

  • Dove's "Girls' self-esteem"

The last one's generating a lot of buzz due to the seriousness of the message and the light touch of the ad. I had seen a preview of the ad last week and figured it would be well-received. I do wonder if we really need a special fund set up by a soap maker to improve the self esteem of young girls; it's a sad commentary on our family and social lives if we do. (Sorry about the preaching; couldn't help it.)

In the end, I still didn't see anything worthy of the coveted Five Ant Award. Maybe next year.

Technorati tags:

Permalink
Comments

The FedEx caveman commercial was certainly big with all the dinosaurs. Hummer tried to make a large commercial with Godzilla and Ultraman, but I think it was just plain weird. The Budweiser commercial with the Clydesdale pony was cute, but the first Clydesdale commercial was the funniest. (That was the one with the streaking sheep.) A lot of people judged the "magic refrigerator" to be the funniest.

Exactly who was that Dove commercial aimed at?

Posted by: Jason at February 6, 2006 10:01 AM

Jason, I'm guessing the Dove commercial was aimed at the female viewing audience, primarily moms with pre- or early-teen daughters. I doubt that very many girls in that age group were watching the game, or would have been moved by the commercial.

Posted by: Eric at February 6, 2006 12:18 PM
Post a comment [Take your time...we're in no hurry.]
Note: You must provide either a website URL or an email address...but there's no rule that says you have to tell the truth. If you don't want your email address published on this site, just input a website URL, or make up an email address.









Remember personal info?