My new favorite commercial
I'll admit that when Staples introduced its "Easy Button" concept, I was unimpressed. And some of the early commercials were as lame as I figured they'd be. But the latest one is great. Whether it will generate any additional business, I don't know, but it's quite entertaining.
I'm sure you've seen it by now -- the one with the Chinese emperor and his army confronting an oncoming barbarian horde. The emperor calls for the Easy Button which in turn brings up from the depths of the earth the Great Wall (and we thought it took centuries to build). The twist is, of course, the exact placement of that wall...and the reaction of the supposedly divine and inerrant emperor.
Can't place it? Watch it here.
The translation of the emperor's final thought is classic. Bruce Lee would have been proud.
Technorati tags: Staples Commercial | Easy Button
I'm with Mr. Freen!
While the Great Wall spot is excellent, that "Most Wonderful Time..." ad is the absolute best. In fact, I sing it to my kids annually beginning in mid August.
Posted by: Jim at March 4, 2006 08:05 AMAbout the publisher
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It's amazing how heavily "packaged" one single commercial would be.
That's a promotional site on par with the kind movie companies put up!
Staples obviously considers the site a good investment and that reflects the growing importance of the 'net.
The production quality of the ad itself in impressive. It reminded me of the scene in "The Lion The Witch And The Wardrobe" where the main armies clash.
Staples puts out a bunch of screamingly funny ads. Even now, five years later, I still get a chuckle from It's The Most Wonderful Time Of The Year!
Great Find, Eric!
Posted by: Mr. Freen at March 2, 2006 04:11 PM