Horseshoe's New Website Underwhelms
Update: I've been reminded that the management and marketing of the Horseshoe was award to Dooley Management, in that great west Texas *ahem* city of Glen Rose. At least Dooley's website has photos.
Last January I was invited by a local ad agency to join it in submitting a proposal for the marketing of the new county "multipurpose facility," known as the Horseshoe. My contribution was, of course, the design and construction of the facility's website. Based on the guidelines provided by the county I submitted a bid, which was then integrated into the overall proposal submitted by the agency.
After several months of hearing nothing, I assumed that a competing proposal had won the bid. I wasn't particularly disappointed; while the project would have been a good addition to my portfolio, there are certain challenges to working for government, and I'm not lacking for business at this point. Still, my curiosity was aroused each time I passed the Horseshoe, wondering who got the job and what the results would be.
I noticed on Wednesday evening that the Horseshoe's marquee is inviting folks to visit its new website at www.midlandhorseshoe.com and I finally remembered to do that this morning.
Well.
OK, here's the good news. The site loads quickly and is easy to navigate*.
However, I think it fails to adequately represent what presumably will be marketed as a first-class facility. I'm still amazed that people will build multi-million dollar complexes and then think that 1990s-vintage websites are adequate to provide an increasingly important online image for those projects.
The site was apparently constructed by the county's IT staff, and while I commend them for not using FrontPage, I hope at some point they'll learn to (a) use CSS and (b) stop using things like font tags. However, I'll give them the benefit of the doubt and posit that this perhaps is simply the first draft of a website that will eventually (and quickly?) evolve into something that matches the facility itself. Perhaps visitors will someday even be able to see a photo of the buildings.
I don't fault the county for trying to save some money, but I wonder if that's really what it's accomplished. And without trying to secondguess their decision, I'd like to point out that for less than $1,000 the county could have had a site like this.
*Don't confuse "easy to navigate" with "usable," however. I consider myself to be reasonably intelligent but I admit to being completely stumped by the organization of the Horseshoe's Event Calendar, which seems to be presented in either a completely random sequence, or employs a sorting scheme that I'm too dense to understand.
Technorati tag: Midland County Horseshoe
Yeah, and that's really unfortunate because the facility is actually first-class. Well, except for the oil-coated dirt parking lot, but that will eventually be addressed.
Posted by: Eric at May 26, 2006 09:25 AMThat is a sucky looking site. I'll mention it to Mike Bradford. Also some "people" are interested in just how that management firm came to be selected.....if you get my anonymous drift.
Posted by: Wallace-Midland, Texas at May 26, 2006 10:05 AMThis is an obsure method of grouping events. Less obscure methods could be called sorted, this is an alternative known as sordid. At least the year is consistent.
Posted by: G at May 26, 2006 10:16 AMI stand by my Front Page!!!
Have to, actually ...
It's all I have to work with at the station.
Wallace, how and why this particular management firm was selected is a whole other issue and I'm not qualified to comment on it (even though I do, as a taxpayer, have some opinions about it).
At least the year is consistent.
True, although I wonder if it's correct.
Jeff, I shouldn't have dissed FP like that. After all, it's not the tool that matters, it's the skill of the user. My reference was a clumsy allusion to the Bad Things that FrontPage is capable of inflicting upon the web browsing population when it falls into lazy or unskilled hands, neither of which apply to you.
Posted by: Eric at May 26, 2006 11:15 AMEric, in that respect, you're absolutely right ... I guess the same could be said for most tools, applications, philosophies, etc.
Posted by: Jeff at May 26, 2006 01:57 PMIt does look pretty elementary, but then again our's did too before Slusher got his hands on it.
Posted by: Stewart at May 26, 2006 06:04 PMStewart, as I said, I hope this version of the website is simply the first draft of a quickly improving piece of work.
And I wholeheartedly agree that your site is much improved thanks to the hard work of Mr. Slusher. You're all to be commended for making the site a valuable resource.
Posted by: Eric at May 26, 2006 10:37 PMJudging from the "Dolleyman" website and the list of properties, I mean other property they manage, "what you see is what you get". I'm constantly disappointed that government/businesses constantly look for "experts from afar" when it comes to creative indeavors. They say "Buy Midland First" yet we see various local government agencies literally spend millions elsewhere. 500k for signs and maps at the hospital,com'on gimme a break.
Posted by: Bleu at May 27, 2006 03:57 PMBleu, I was also taken aback by the quote for hospital signage, but I don't have any experience or knowledge in that area. For all I know, that's just what it costs to implement a comprehensive signage system in a facility the size of MMH. I also don't know if there's a local firm qualified to undertake a project of this scope.
However, I do know a little something about website design, and the county can do better for not much more money, and there are plenty of local folks who could do it.
The facility management is a different issue. One would think, however, that any facility manager would insist on an event calendar that's in date sequence.
Posted by: Eric at May 27, 2006 04:31 PM
It is government, after all. Since government work typically means "by lowest bidder", it shouldn't really surprise you that they'd go with a cheesy <font>-using, background texture-having, My First HTML Page-looking design.
It gives the impression that, whatever Horseshoe is, the business office must be a battered Airstream trailer with a faded and torn awning and a couple lawn chairs out front.
Posted by: Foo at May 26, 2006 09:22 AM