Go Daddy's Rejected Super Bowl Ad
Category: Advertising...
Posted Saturday, January 20, 2007 at 11:03 AM [GMT-6]

Welcome, Go Daddy visitors. If you want my take on the Super Bowl ads that did make it to the broadcast, here's the post.

Go Daddy's founder, Bob Parsons, reports on his blog that CBS has approved the third iteration of the domain name registrar's Super Bowl ad. He's also posted the second version that was rejected by CBS.

Unlike Go Daddy's previous ads, which seemed to promote the chestal regions of buxom lasses more than domain services, this year's version is actually relevant to the company's primary business. Sort of. It will be interesting to see what got changed in the final version to make it palatable to the broadcaster.

I continue to believe that Parsons is the Larry Flynt of the domain name business, but I do agree with some of his opinions regarding freedom of speech and internet access.

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Comments

Yeah. What you said.

If only the rejected ad were creative, interesting, or funny.

Posted by: Jim at January 20, 2007 03:06 PM

If only the rejected ad were creative, interesting, or funny.

Those things have apparently never figured into Go Daddy's ad strategy. They're just trying to be controversial.

Posted by: Eric at January 20, 2007 04:08 PM

D-U-M, dumb. Bring back the bimbo.

Posted by: Scott Chaffin at January 20, 2007 05:24 PM

Since CBS was the network involved (through its Viacom association with MTV) with the Janet Jackson yankdown contoversy three years ago, I'm sure the network wasn't going to let anything the least bit controversial get through (and will probably have Prince on about a 15 second delay at halftime, in case he decides to launch an F-bomb during the halftime show).

Posted by: John at January 20, 2007 05:56 PM

If not for your posts, I would still have no idea what Go Daddy is selling.

Posted by: Gwynne at January 20, 2007 11:10 PM

Hmmmmmmm. Interesting. I never knew what all the talk was about, anyhow. I watch the Superbowl so much.

Well, I guess I did last year, because I remember commenting on someone's blog. Way back in the day, that was. Before I had a responsibility to post "content-free" blogs myself.

Posted by: Janie at January 21, 2007 08:22 PM

Interesting. I think I actually find the bimbo ads less offensive.

Posted by: Foo at January 22, 2007 07:40 AM
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