Super Bowl 2007: Halftime/3rd Quarter
Chicago gets a field goal, and continues to hang with the Colts. Their defense has to be running on empty, though.
Third quarter ends.
***
Two minutes until the fourth quarter. C'mon, clock!
#35 - Fed Ex: can't judge things by their name
Meh.
#36 - Nationwide: K-Fed's commercial
I've seen it several times, so there's no surprise factor, but I give this ad props for Federline's willingness to make fun of himself. Not sure how effective it is for the sponsor, as the word "Nationwide" don't appear in the ad except in the fine print at the end.
#37 - Bud Light: axe-wielding hitchhiker
This was a three-anter until the last line: "But, he's got a chain saw!"
***
The Colts kick another field goal. They once kicked five in one playoff game. *yawn*
The Colts have had 40 more plays than the Bears, in case you're wondering.
#34 - Emerald Nuts : Robert Goulet appears and messes with your stuff
Pleasantly obscure.
***
The Colts' defense is beginning to assert itself. The game itself is a two-anter so far.
#32 - Careerbuilder.com: jungle employees #2
Builds on first one. Liked the reference to the delivery guy. Again, takes a corporate drone to appreciate it.
#33 - Taco Bell: Lions trying to pronounce carne asada
More talking animals. Love 'em. Everybody does, right? Love the reference to Ricardo Montalban.
***
Vinatieri's just kicked another field goal. 19-14 Colts, but the Bears are hanging in better than I expected.
#28 - E-Trade: bank robbers
E-Trade's dissing of banks lacks subtlety.
#29 - Coke: Tim Burton's submission
Psycho-freakin-delic, man. I'd like to see it again. Might pick up another ant.
#30 - Bud Light: gorilla plot
I'm a sucker for a short attention span primate. Being one myself, that is.
#31 - Revlon: Sheryl Crow on tour
Something for the chicks, and it wasn't bad. It's an interesting tactic for a cosmetics company, as well.
***
Glad to read some more props for Prince from the homies in the comments. I agree with Foo, though; Purple Rain wasn't the best choice for this show, even if it was meteorologically relevant.
***
I just realized that I committed an unforgivable blogger blunder when I mentioned comments by Jim and Kyle without linking to their places. Sorry, guys.
Betcha Kyle and Jim don't realize how much they have in common.
***
It's a two point game, Indy still in the lead.
In the first half, our favorite commercial was the Blockbuster "mouse" ad, hands down.
Worst commercial is a tie between Go Daddy and the Bud Light "slappers."
Uh oh. Emmitt Smith made an HEB commercial, playing off his Dancing With the Stars success. Pretty good...not bad at all. Uh, did everyone see it, or was it a regional spot? HEB isn't a national chain, as far as I know. Jim?
But it won't be in the running if it's not national.
***
I don't care what anybody says, I like Prince. I think he did a great job, especially considering the weather conditions. Amazing guitarist.
I was also impressed that none of the dancers slipped and fell on that stage; it looked slick.
prince has always been an under-rated guitarist. he really is amazing.
Posted by: kyle at February 4, 2007 07:28 PMWe've got HEB here, but we didn't get any Emmitt Smith spot.
Posted by: Foo at February 4, 2007 07:28 PMthat's strange about the emmitt smith commercial, because HEB's are rampant here in austin, but i didn't see it.
Posted by: kyle at February 4, 2007 07:29 PMWell, whatever Kyle and I have in common, it's not Prince. I have checked out his (Kyle's) band's website though, and was impressed, if that's what you're talking about.
And yes, I grudgingly admit, Mr. Purple from Minneapolis can play a mean guitar. Now if only he could sing and write songs.
No HEB out here, which is why it was one of my first Midland stops!
Posted by: Jim at February 4, 2007 07:34 PMDon't be offended if I go MIA for a bit. I'm working on inventing windshield wipers for TV cameras...
Posted by: Foo at February 4, 2007 07:37 PMlet it be known that i didn't say i enjoy prince, but only that he is an under-rated guitarist. the truth is, i don't mind prince but i was a little indifferent to his half-time performance.
Posted by: kyle at February 4, 2007 07:38 PMI'm surprised that Foo and Kyle didn't get the HEB commercial. Must have been a locally-contracted spot, but I'm sure you'll see it sooner or later.
Jim, Kyle's an amazing guitarist. I'm sure he'll agree. ;-)
Posted by: Eric at February 4, 2007 07:38 PMEric, that e-trade ad looks... familiar.
And "I have a little head and big arms". Now I have to see Meet The Robinsons.
Love the "secret world inside a Coke machine" ad.
Posted by: Foo at February 4, 2007 07:42 PMrobert goulet on the ceiling just now made me laugh out loud, for the first time since the letterman/oprah ad.
Posted by: kyle at February 4, 2007 07:57 PMeric, i'm about to blow your mind:
http://entertainment.howstuffworks.com/first-down-line.htm
this is probably more you wanted to know, but at least now you can know, if you still so desire.
Posted by: kyle at February 4, 2007 08:04 PMUntil you mentioned Nationwide, I thought that ad was for K-Fed.
Posted by: Jim at February 4, 2007 08:04 PMKyle, thanks! That's been bugging me for a long time.
Jim, even after seeing it several times, I couldn't remember the identity of the sponsor, and I worried this time that I had missed it at the beginning.
Posted by: Eric at February 4, 2007 08:06 PMOkay - graneted, we were all talking and chomping, but we just didn't get the Robert Goulet commercail.....can someone please explain?
Posted by: Toni at February 4, 2007 08:07 PMNice work, Kyle. That's amazing!
Posted by: Jim at February 4, 2007 08:08 PMsurely it must be easier to cure cancer than to put that first down line on the field.
mom, the robert goulet commercial was mainly just random, like all emerald nuts commercials. the idea was that without emerald nuts, you don't have a mid-afternoon pick-me-up, you fall asleep, and robert goulet messes with your stuff.
Posted by: kyle at February 4, 2007 08:11 PMSorry, Toni, that would ruin the obscurity.
Posted by: Eric at February 4, 2007 08:11 PMhey, they just played emmitt's HEB commercial here in austin. pretty good! it looked like it was filmed on a digital camera.
Posted by: kyle at February 4, 2007 08:13 PMThe King of Beers is apparently the King Crab, as well.
Posted by: Foo at February 4, 2007 08:16 PMThanks, guys......now that you mentioned it, we have seen a few Emerald Nuts commercials, and they are all .....nuts. We kept thinking that Robert Goulet had something to do with it, but now we "get it": he was just affordable.
Purple Rain in the driving rain, and never looking put out because of the rain gave me a new respect for Prince. Also, I was completely unaware of his guitar playing prowess. And no wardrobe malfunctions! Color me impressed. I still think they could have chosen better acts for both the opening Anthem and the half time show, but Prince wasn't all bad.
I was also impressed by K-Fed in his new role as fry cook.
Coke redeemed itself a little with the coke machine fantasy land.
The Bud Lite gorillas made me laugh. Hits a little too close to home maybe? ;-)
But the carne asada lions were hilarious!
And why haven't I heard of Emerald Nuts before? The Robert Goulet ad is a classic. Timeless. And very funny.

Hanging on a wall, somewhere, is a painting of something that once looked like Prince and now resembles beef jerky. I was wondering whether he'd come through, or ponce out because of the rain. I have to give him his props for being a pro and also for indulging his Hendrix side.
But come on. "Purple Rain" is not the number for massive guitar distortion.
Posted by: Foo at February 4, 2007 07:26 PM