The Fire Ant Gazette - A Midland, Texas Blog

Emmitt's HEB Commercial
Category: Advertising...
Posted Monday, February 05, 2007 at 09:54 AM [GMT-6]

For those who don't live in Texas, here's where you can view Emmitt Smith's commercial on behalf of the H-E-B Grocery chain that aired during last night's Super Bowl.

Permalink

Comments

It must have been really good--and so popular that all the hits forced H-E-B to take it down.

Posted by: Foo at February 5, 2007 11:12 AM

Hmm. The Flash version played fine for me just now.

Posted by: Eric at February 5, 2007 11:17 AM

Yep. Looks like they've got it back up.

I think what makes the commercial something more than a recognizable face bopping through the supermarket is the cheesy (but faithful) aping of the Bee Gees.

Posted by: Foo at February 5, 2007 12:47 PM

Well, that and the fact that he also faithfully replicates some of the moves that he learned on Dancing with the Stars. I'm sure that a lot more people will relate to DWTS than with the Bee Gees, which, honestly, dates us pretty depressingly.

Posted by: Eric at February 5, 2007 12:51 PM

What dates me even more is that I remember a few of their songs from the early (19)60s--before their Saturday Night Fever reinvention--that really were pretty good.

And I was wrong about there being H-E-B stores in Dallas. The nearest is Ennis, so I probably just remembered seeing an H-E-B on the way to a cycling rally or something.

Posted by: Foo at February 5, 2007 12:55 PM

Did he borrow that shirt from you?

Posted by: robert at February 6, 2007 12:12 PM

Yes...but it looks different on him, for some reason.

Posted by: Eric at February 6, 2007 12:40 PM

We never get stars like that in Midland. Or maybe we make our own stars!!

Posted by: Janie at February 6, 2007 03:33 PM

Hey that's great! Glad you linked up to it!

Posted by: Geo at February 12, 2007 11:01 AM

Post a comment [Take your time...we're in no hurry.]

Note: You must provide either a website URL or an email address...but there's no rule that says you have to tell the truth. If you don't want your email address published on this site, just input a website URL, or make up an email address.