Highway Sign Fonts

Is there anything more annoying than needing to Photoshop a highway sign and not having the right font? I didn't think so.

I had a critical need for that capability just this week, and some tinkering quickly confirmed that those big green signs you see along the interstate don't use Arial or Helvetica or any other common sans-serif font. In fact, many of them are now using a typeface called ClearviewHwy®, which was developed by a multi-discipline design team, including representatives from the Texas Transportation Institute.

ClearviewHwy® was developed using the results of lengthy studies regarding legibility and recognition (which are not the same, by the way) issues that arise when the reader is potentially moving at a high rate of speed, in a wide range of weather and lighting conditions, and at differing angles of view. The research even looked at variables such as the performance of the typeface when set in reflective material (which tends to produce a mild halo effect -- halation -- when illuminated by headlights at night).

The end result is a font that's been approved by the Federal Highway Administration for highway signage, and is being implemented by a number of states, including Texas.

So, given these credentials and the increasing ubiquity of the font, I figured it was worth adding to my personal collection for my own Very Important Uses. So I popped over to the online order form...and immediately dropped my gum. They're obviously not interested in catering to the blogging market, given those prices.

I decided that Arial was a perfectly acceptable substitute for a sign on the information superhighway, even though I realize that most of you are speeding through on your way to somewhere more enlightening and entertaining.

Photo of Fire Ant highway sign
Comments

If Wile E. Coyote had only used ClearviewHwy, he might have fooled ol' Roadrunner for sure! But your sign looks quite authentic :)

Posted by: Deborah at March 21, 2007 02:19 PM

Thanks, Deborah. I'm still working on my technique for drawing the mouth of a tunnel on a rock face. ;-)

Posted by: Eric at March 21, 2007 02:23 PM

I believe that Marylanders were the first who got to see Clearview technology.
http://www.fhwa.dot.gov/infrastructure/covefort.cfm

In July 2004, the Maryland State Highway Administration installed a sign in the median of I-70 just west of the Baltimore Beltway:

Columbus 420 miles
St. Louis 845 miles
Denver 1700 miles
Cove Fort 2200 miles

In the October 23, 2004, edition of The Baltimore Sun, Robert Benjamin explained that the sign resulted from a concern about safety "and a touch of geographic whimsy":

Maryland highway engineers erected it to test a new type style on road signs; it's called Clearview, and leaving aside a lot of technicalities, it's supposed to be a lot more legible at night, particularly for elderly motorists. Given that the sign was a test, engineers didn't want it to provide "critical information, like the next exit," says Valerie Edgar of the State Highway Administration. So Columbus, St. Louis, Denver ...

Cove Fort's inclusion on the Maryland sign already paid off for state engineers by prompting all sorts of calls, giving them openings to grill the curious about the sign's visibility. That's no longer needed; the sign passed muster. The state may even add a Maryland locale to it. But, we're assured, Cove Fort will remain.

Posted by: soccer dad at March 21, 2007 02:37 PM

I dropped more than my gum.

Woah.

Posted by: Jim at March 21, 2007 03:22 PM

I'd like to buy a "W" please...$525?!?! No, wait...I'll take the whole family then, for $795. But not the light weights. No, no. Only the heavy weights. This whole font "shopping" experience has me puzzled. 8-}

Posted by: Gwynne at March 21, 2007 09:25 PM

It confused me, too. I guess they figure if we're not smart enough to place an order, we probably shouldn't be making highway signs in the first place. ;-)

Posted by: Eric at March 21, 2007 09:35 PM

Oh, now, what kind of logic is that? ;-)

Posted by: Gwynne at March 21, 2007 09:42 PM

I never really cared that I didn't know the hiway sign font. I still don't but am glad to know why. :>]

Posted by: Wallace at March 21, 2007 11:38 PM

Well, you can lead a horse to water, but you can't make him care about kerning.

Posted by: Eric at March 22, 2007 06:33 AM

Cute. I think we have some rigs running on that road.

Posted by: Janie at March 24, 2007 06:38 PM

There are at least a few signs in the Odessa TxDOT district on I-10 or I-20 that appear tob using alternative typefaces (ClearviewHwy Narrow?) that don't look as good as your Photoshop work.

Now can you Photoshop a "Speed Limit 80" sign for I-20 east of Ward County?

Posted by: John at March 25, 2007 02:29 PM

Now can you Photoshop a "Speed Limit 80" sign for I-20 east of Ward County?

What? And slow down all those California drivers?!

Posted by: Eric at March 25, 2007 02:33 PM

Apparently Georgia uses the Series E-Modified font. I always thought the shortened 'tails' on the 'g' and the 'y' looked kind of funny. They're perfectly readable, so they only look funny if you're a geek like me that looks at them closely.

Have you seen Kurumi's SignMaker? It's fun to play with, and uses the official E-Modified font. Maybe not as cool as the new one, but 'free' is a good price. :)

Posted by: Stephen Shores at March 26, 2007 12:14 PM

Stephen, I figured somebody had created something like "SignMaker," but I was too lazy to look for it. Thanks for the tip; it's a really cool app, and I'll definitely bookmark it for potential future use.

Of course, in this case I wanted to use an actual highway sign, set in the west Texas scenery, to achieve the full effect of...well, whatever the effect is of having a sign out in the middle of nowhere.

Posted by: Eric at March 26, 2007 02:35 PM
Post a comment [Take your time...we're in no hurry.]









Remember personal info?