Using "the day before" in ads: Offensive or Effective?

What do you think of this?

Or this?

How about this?

The ad agency has turned icons of tragedy into fodder for selling newspapers. It's a technique that's breathtaking in its audaciousness.

It also makes me want to lose my breakfast. But, hey -- that's just me.

Can't help wondering if they've already dispatched photographers to the Virginia Tech campus for round 2.

Via AdRants

Comments

I find those to be in very poor taste, personally.

Posted by: Foo at April 30, 2007 09:42 AM

Yes. A bit much. More than a bit.

Posted by: Brian at April 30, 2007 04:50 PM
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