Designer Drill
Category: Shopware...
Posted Sunday, July 01, 2007 at 10:04 PM [GMT-6]

It's just a wild guess, but I suspect this won't be found on the shelves of your local Ace Hardware store when it debuts in July.

Photo - P'7911 Hammer Drill

The P7'911 Multihammer is an electric hammer-drill made of aluminum and carbon fiber. Now, much as I like power tools, here are a few reasons why this one won't be appearing in my garage, ever:

  • Any power tool that has a "debut" is too chic to occupy space in my Craftsman-themed garage.

  • Likewise for a drill that has a better website than, say, Ferrari.

  • The $695 price tag would just about replace my entire power tool inventory.

I know you're not shocked to hear that this drill was designed by Porsche.

I'll give 'em credit for their marketing, though. You have to be impressed by the implication that their drill did this:

Photo - Sandstone formation

My advice is that if you ever see a contractor pull up in your driveway and haul one of these things out of his toolbox, you should be prepared to be drilled in more ways than one.

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Comments

Eric. Quick. Take this off of your website before Steve sees it.

He will have to have it.

Can I bribe you? A starbucks card? A new eyewitness artist? Some of that funny smelling smoke?

Please????????????????

Posted by: Janie at July 2, 2007 12:53 AM

If one has a lot of holes to drill in concrete everyday during the course of conducting their business like we did in the manufacturing plant I worked in, one wouldn't hesitate to pay a high price for a quality piece of equipment but this one goes beyond reason.

I imagine our government purchasing agents will want to contract for a few thousand of these. It's right in their price range.

Posted by: Clarence at July 2, 2007 07:01 AM

I couldn't read the specs. Ich spreche nicht Deutsches.

Posted by: Jordan at July 2, 2007 07:57 AM

Janie, you're the one with the huge shotgun collection. Just remind him of that fact. ;-)

Clarence, I wonder how durable a carbon fiber casing would be in an industrial setting. I know the stuff is used in a multitude of high stress applications, up to and including airplane chassis, but I've never thought of it as being something appropriate where brute strength is called for. That may be a misperception on my part.

Jordan, sorry -- I thought I was linking to the English language version. Ich bin ein Idiot.

Posted by: Eric at July 2, 2007 05:48 PM
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