Two Theories about the Dumbing Down of Digital Music

iFidelity: Why sound engineers are changing their methods, and shortchanging your ears

In yesterday's Portals column, Wall Street Journal writer Lee Gomes describes how the dominance of personal music players and their reliance on the MP3 audio format has changed not only the music listening and buying habits of consumers, but also the way that music is recorded:

Those who work behind-the-mic in the music industry -- producers, engineers, mixers and the like -- say they increasingly assume their recordings will be heard as MP3s on an iPod music player. That combination is thus becoming the "reference platform" used as a test of how a track should sound. (Movie makers make much the same complaint when they see their filmed images in low-quality digital form.)

But because both compressed music and the iPod's relatively low-quality earbuds have many limitations, music producers fret that they are engineering music to a technical lowest common denominator. The result, many say, is music that is loud but harsh and flat, and thus not enjoyable for long periods of time.

In response, engineers are adapting their techniques in ways that include dropping out higher frequencies (that tend to sound harsh on tiny earbuds) and jacking up the volume (in response to the impression – right or wrong – that iPod listeners like it loud. Some of the engineers quoted by Gomes talk about the disappearance of more complex music with rich tonal layers that tend to get lost in the compression required by the MP3 format, or that can't be reproduced by cheap earbuds.

This is nothing new. I remember that the big complaint when CDs were introduced was that the music was cold and harsh, lacking the warmth and character of its vinyl counterpart. Sound engineering technology and techniques eventually overcame those complaints, and I suspect the same will happen with the new ones.

What's a bit disturbing, however, is not that the music is losing quality when it's ripped to MP3 (or AAC or whatever compressed format you pick), but that the source data is being compromised, in the studio. If the tones aren't on the master, they're gone. I had always assumed that digital music was sort of like digital photography. Even though -- or because -- I know that an image will be down-sampled before it hits the web, I want to have the highest resolution possible in my source image, so I can always go back and create a less compressed version if necessary. This principle appears to be lacking in sound engineering philosophy described in the column.

This means that it won't do much good to opt for a higher quality version of your digital music (like that offered in the iTunes Store for a higher price), because the source file was compromised from the start.

I'd be interested to get some input on this issue from a professional musician/recording studio owner like, say, Kyle.

But, that's not the only issue at work here...

The iPod Generation: Mos Def or Mostly Deaf?

Leaving out those tonal nuances may not be a big deal after all, given that the iPod generation is largely comprised of two demographics that share a common trait: hearing loss.

As more boomers adopt the new technology, you can bet they're not hearing those high frequencies with the same clarity they did in their 20s and 30s. There's a good reason why high school students use a special high-pitched ring tone (when they're not using an annoying hip-hop tone instead) on their phones: teachers can't hear it. I've experienced this first hand, watching kids twitch like dogs in obedience class in response to the vast nothingness that intruded upon my consciousness.

But it's not just us oldies that are becoming hearing-impaired. Is there any doubt that the earbud generation will reap what it sows in terms of decibel deficit, and probably sooner than later? Parents, how many of your kids have activated the automatic volume limiter feature on their iPods? Did you even know it exists?

So, it's perhaps a moot point as to whether sound engineers should "dumb down" their musical products or not. The relevant question is when is Apple going to introduce subtitles on its video 'pods for both lyrics and soundtracks?

Comments

haha, i hadn't heard this. i think the idea of creating low-resolution masters to begin with, while initially disturbing for the same reasons you mentioned, will ultimately be a fad. those engineers/labels that would do such things are ultimately only interested in the bottom line: the money. i know quite a few producers and recording, mixing, and mastering engineers who would NEVER consider compromising the audio quality for the "easy adaptation" to mp3 format. in fact, i would say the vast majority of us in the recording business are constantly looking for ways to record at even higher quality.

take, for instance, the fact that not even 10 years ago, the highest recording quality was 48kHz/16-bit sample rate. nowadays, you get up to 192kHz/24-bit sample rate, and a respectable studio wouldn't have anything less. 192/24 recording takes 10 times the hard drive space, but that's obviously not really a problem these days. for another thing, my friend bob boyd, who mastered our last release, recently spent $15,000 on a 5-band EQ. he knows most people will listen to his music on less than average speakers, but for him, and many others like him, it is about the love of music for his sake. in the same way, i mix my music to where it sounds great to me on my speakers, understanding not many people will ever hear it this way. however, there are more audiophiles out there than ever before, with whom it is like a quest for the holy grail to find better quality mediums, speakers, etc.

i find the idea of low quality masters a bit strange anyway. iPods have decent built in EQ features that even the EQ-clueless can manage: "Bass Booster", "Acoustic", "Lounge". If you can't tell enough difference to change the EQ for your iPod headphones anyway, you won't notice any difference between the original "high quality" master and the mp3 "mid quality" master. i would even venture to guess your average music listener couldn't tell much, if any, difference between a CD and a 128kbps mp3 (terribly low quality).

as far as the other point, mastering an audio file at a louder volume overall shouldn't change the amount of damage a listener can encounter. like you mentioned, it's all a matter of how loud you turn it up anyway. a softly-mastered song can still damage your ears if you turn it up all the way.

Posted by: kyle at September 13, 2007 01:35 PM

eric, it's weird that your comments won't allow you to use the word e-x-a-m-p-l-e. it gives you an error. :-)

Posted by: kyle at September 13, 2007 01:36 PM

Kyle, thanks for weighing in on this. I suspect that there are a few sound engineers in the unlikely position of not having the time to devote to the pursuit of perfection, and have succumbed to pressure to produce as many recordings as possible in as short a time frame as possible.

The master volume issue wasn't raised in the context of causing hearing damage, by the way. I didn't quote the article, but the gist was that some music execs perceive that many listeners prefer loud music, and so they make sure the initial recordings are optimized for loudness. I assume this is done by tweaking various frequencies, but that wasn't explained in the article. Anyway, it cuts both ways; you can always turn down loud music (but if it's optimized for loudness, you'll probably lose even more of the original "flavor.")

And that comment filter thing is driving me bonkers. I've gone through my blacklist numerous times and just cannot locate the entry that's causing that particular error!

Posted by: Eric at September 13, 2007 01:44 PM

Subtitles might be handy, hearing loss or no.

Then again, I suspect there are some tracks I wouldn't listen to any more, if I really knew what the lyrics were.

Posted by: Foo at September 13, 2007 02:46 PM

optimizing for loudness involves some frequency tweaking, but mainly, it's a compression issue; not compression as in "quality", but compression as in controlling the volume levels. if you compress an audio file to where - dynamically - it doesn't get too soft or too loud, you can crank up the overall volume incredibly loud, to where the actual wave file looks like a brick; there are never any drastic dynamic changes. heavy metal and hip-hop would be e-x-amples of this type of mastering. blues or anything classical would not employ this mastering.

mastering engineers get paid handsomely for their work, and it is definitely an exact science! in fact, it's incredibly interesting.

Posted by: kyle at September 13, 2007 03:37 PM

I knew that volume limiter thingy was there. I have it turned on.

Most frequencies, I can still hear. But I can't hear that teenager dog whistle sound, thankfully.

It's strange to me that producers would "teach to the test" as it were. They didn't when cassettes came out. Have you listened to a cassette lately? Woah. I'm with Kyle... it's a fad.

One other thing: it's all in how well the original, individual tracks were engineered. There's only so much one can do with a sub standard recording.

The opposite is also (mostly) true. You almost have to try to make a sizzling original recording sound bad. It is possible, though.

Posted by: Jim at September 13, 2007 10:40 PM

Foo, I hear you (or, at least, I read you). I once bought a Guns n' Roses CD (for reasons which now escape me) and while enthralled with some of the music (which made for more interesting treadmill workouts) once I clearly heard some of the lyrics I lost all enthusiasm for it.

Kyle, Jim – The sound engineering you describe falls into the realm of "a sufficiently advance technology that's indistinguishable from magic." I suspect for most of us uninformed listeners, we can hear the differences between superior and inferior recordings, but when pressed to describe what those differences are, will just shrug and say something like, "I dunno; one just sounds better."

Posted by: Eric at September 14, 2007 07:15 AM

Eric, Tim considers me a musical luddite because I am definitively of the "Dunno, but I like that one better" mindset. He'll spend hours (literally hours) tweaking things in the theater and then drag me in there to show me what it used to sound like and how it sounds now and isn't that so much better. I can only rarely tell that anything is different, and a good half of those times I liked it better before.

He has a hard row, my hubby. :)

Posted by: beth at September 14, 2007 09:38 AM

Eric, Tim considers me a musical luddite because I am definitively of the "Dunno, but I like that one better" mindset. He'll spend hours (literally hours) tweaking things in the theater and then drag me in there to show me what it used to sound like and how it sounds now and isn't that so much better. I can only rarely tell that anything is different, and a good half of those times I liked it better before.

He has a hard row, my hubby. :)

Posted by: beth at September 14, 2007 09:39 AM

Sorry for the double-tap there -- it said it timed out. Teach me to believe the silly computer. :)

Posted by: beth at September 14, 2007 09:40 AM

Beth, it sounds like Tim needs to form a support group with Kyle and Jim.

But, now you know how we guys feel when you girls ask us, "which shoe goes better with this dress?" ;-)

Posted by: Eric at September 14, 2007 10:57 AM

I have 4 pair of shoes...that question really never comes up. Usually I can figure it out on my own. ;)

But I get what you're saying.

And the support group's probably a good idea.

Posted by: beth at September 14, 2007 01:14 PM

I think it's you luddites who need a support group.
:-p

Posted by: Jim at September 15, 2007 02:11 PM
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