That's why they make the big bucks

The headline in this morning's newspaper presents clear evidence why we leave the meteorological prognosticating to those with years of scientific education and training:

Weather service predicts warm temperatures will eventually cool

(This should also be of some reassurance to Al Gore.)

Comments

do i sense an upcoming "headline" on jay leno?

Posted by: kyle at October 9, 2007 12:07 PM

Kyle may be right-on - that would be just the perfect spot ..... seriously, though, good headline-writing is something of a specialty - and someone who can write a good article, may not necessarily be able to write a good (concise, attracting-some-attention, conveying-some-information) headline.

Posted by: Jeff at October 9, 2007 12:10 PM

Jeff, I guess in larger markets newspapers have headline-writing speçialists who, presumably, ensure that things like this don't make it to print. Isn't that often the job of the copy editor?

Posted by: Eric at October 9, 2007 01:17 PM

Eric, it could be ..... but it varies from one paper to the next ..... it depends upon the size of the news staff, or on the preference of the managing editor for who-should-do-what .....

I speak from positive AND negative experience ..... I've had a couple of doozies .....

USA Today went with "Heat wave gives way" for their headline on the story ..... IMHO, this narrows the story down a little bit, in regard to time and place for the subject, while not taking up too much room, and not giving away too much of the story .....

Posted by: Jeff at October 9, 2007 01:23 PM

I predict that it eventually gets dark after the sun sets.

Posted by: Bleu at October 9, 2007 02:37 PM

When I was writing headlines, my biggest worry was filling up the available space, and keeping modifiers next to their nouns or verbs---not split onto the next line. The only way I would have use a pun in a headline was if Victor Borge had given a concert in the town the night before.

Posted by: Deborah at October 10, 2007 08:51 AM

You mean, "Nobel Laureate Al Gore?"

Ugh. What an inconvience.

Posted by: Bret at October 12, 2007 08:49 AM

Ugh. What an inconvience.

Sigh. And what an embarrassment. Or should I have spelled it "imbarsment?"

My witty coda should have read:

Ugh. What an inconvenience.

Yep, you really can't stuff that toothpaste back into the tube.

Posted by: Bret at October 12, 2007 08:51 AM

I blame it on global warming, which annoys the toothpaste.

Posted by: Eric at October 12, 2007 08:55 AM

Give me your poor, your tired toothpaste yearning to be free?

Or... These are the times that try men's souls, so they buy carbon offsets.

Posted by: Bret at October 12, 2007 09:03 AM
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