Mxd Sgnl
Setting: Conference room in Starcom MediaVest Group's Atlanta offices.
Ad Exec #1: Allstate wants a campaign to address the increasing problems caused by distracted drivers. They want to increase awareness of the dangers of not keeping your eye on the road.
Ad Exec #2: Oh, yeah, that's a huge problem. But how do we convince drivers to stop paying attention to things other than the task of driving?
Creative pause
Ad Exec #1: Hey, I know what we can do!
Seriously, does anyone else see the irony of this billboard? It's bad enough that they're using a sign on the side of a highway to remind folks to watch the road, but then they place a message on it that is non-intuitive to anyone except those who are too young to drive in the first place.
Xctly!
Posted by: Eric at January 8, 2008 07:43 AMUm, you weren't driving when you posted that, were you? ;-)
Posted by: Eric at January 8, 2008 07:43 AMIrny s kwl.
Posted by: beth at January 8, 2008 09:44 AM1) I thought you were going in a different direction; we have a campaign to promote driver focus (or at least call attention to the problem of distractions, if that isn't too tortured a thought to follow), but the solution is to create a billboard that is (at least to me) more than a little distracting (and I mean that in a complimentary way -- it certainly grabs attention). Kind of like hiring, oh, Pamela Anderson to promote contact lenses -- "Uh, guys, my eyes are up HERE!"
2) I've long felt that vowels have gotten the short end of the stick in texting. Wouldn't it be far more efficient to eliminate the consonants? Then the ad would read:
o e & ie
See! Much better, and far less stressful on the thumbs!
Posted by: Bret at January 8, 2008 10:44 AMAnd.......
dnt drv + foto!
Posted by: Wallace at January 8, 2008 12:26 PMdnt drv + foto!
Well, that's a little extreme, don't you think? I did slow down to 75 to take the shot.
Posted by: Eric at January 8, 2008 12:29 PMI get it. Glad to see my auto premiums are going to such a creative outlet. I'm txtn my agnt now to complain.
Posted by: shannon at January 8, 2008 04:37 PMAbout the publisher
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Posted by: Janie at January 8, 2008 06:54 AM