M$+Y!=GOOG? [YAWN]
Today's financial news will be dominated by Microsoft's $44 billion offer to buy Yahoo. I tried to get excited about this announcement, but after hammering out 250 words, my enthusiasm gave way to apathy, and I deleted the post. I can't come up with a single reason why the combination of these two companies will make an iota of difference in my life.
I don't own stock in either company (at least not directly), nor in Google for that matter. I don't use Microsoft's or Yahoo's search engines, and I don't believe their combined resources will make Google's any less useful.
And, frankly, I'm not sure the FTC will allow this deal to close anyway. I find it interesting that Microsoft thinks it's in a better position to make this acquisition than Google, because of antitrust laws. Those laws haven't been exactly kind to Redmond in the past.
But there I go again, getting worked up over a non-event. I'll let it go just by saying that I'm skeptical that Microsoft's and Yahoo's common ground of defeating Google is a good reason for combining forces, much less an achievable goal.
Agreed... Yawn. Now if someone was offering me $44 billion (or any number with nine 0's after it) I'd be interested. I'd even take a few less 0's. Shoot, if someone gave me $20 that'd be more interesting.
I guess a lot of people use Yahoo. I don't know why, and personally don't.
I can't say there are any Microsoft software products or web services that I'm particularly fond of. They make a pretty decent ergo keyboard as I recall.
So agreed. Put Yahoo! together with MS and you have a very expensive giant corporate conglomeration that I'm not very interested in.
Posted by: Justin Pease at February 1, 2008 10:11 AMI think my post title is inaccurate. It should read "M$+Y!<GOOG."
I never was any good at math.
Posted by: Eric at February 1, 2008 10:29 AMI've no opinion on the matter, but I like the name "Micro-hoo?" ;-)
Posted by: gwynne at February 1, 2008 11:45 AMI use google cause it's more convient with everything linked in and streamlined. It won't change even if they merge (unless they can put something fantastic together! I won't hold my breath)
Posted by: Rachel at February 1, 2008 01:48 PMI have no real interest in the issue either. However, when I first heard the news I have to admit that it made sense to me. While google may be a verb, Yahoo is still a force. It routinely ranks as one of the top news sites in the country in terms of hits, much higher than many better known sources. Microsoft, despite years of trying, has failed to build a strong web presence. I think the combination can be a force to reckon with.
Posted by: John Peter Smith at February 1, 2008 08:15 PM...one of the top news sites in the country in terms of hits...
May be, but hits don't necessarily equate to profitability, and the analysts are slamming Yahoo for its inability to monetize such strengths.
It seems amazing to contemplate, but Yahoo may be the new AOL – the Old Guard in New Media. And the maturation of the internet-based industry becomes more evident as the biggest players begin to merge in order to cut staff and expenses. Isn't that one of the normal phases of a traditional industry life cycle?
Posted by: Eric at February 1, 2008 08:53 PMHey it took the media's mind off the election for a whole 5 minutes. That itself is worth $44b.
Posted by: shannon at February 2, 2008 06:46 PMYahoo does have its uses as a targets search function -- if you want a two-step link to finance or sports, it's a little faster pass-through that Google. But it pales next to the latter as a simple search engine because it tries to be too overt in directing you to specific locations, in the same way AOL tries to pick too much content for its users (Google also tries to direct you to certain sites, but their continued use of a plain vanilla layout makes the top-of-the-page paid links a little less obtrusive).
Of course, we're talking Microsoft and its ego here, which means that if the takeover were successful, it will be just the latest attempt to redirect Internet users to the MSN.com website through sheer force of $$$, without any attempt to actually make that site something people want to return to more often. My guess would be whatever positive aspects yahoo.com has will be submerged by Microsoft's heavy-handedness and the site itself will completely disappear within 18-24 months, so that typing in the web address will take you to msn.com, which will have some tiny little Yahoo! notation on it to keep people happy (kind of the way all the BP stations still mention Amoco gasoline to keep those longtime customers in the fold). And more yahoo users will end up at Google than at MSN after it's all over.
Posted by: John at February 2, 2008 07:30 PM
I agree. I don't even think of Yahoo and MSN as search engines. Google is a verb, and I do it frequently!
Posted by: Janie at February 1, 2008 09:20 AM