Super Bowl 2008: 1st Quarter
Category: Sports (Pro/College/HS)...
Posted Sunday, February 03, 2008 at 05:26 PM [GMT-6]

Patriots score a TD (two plays later than I predicted. Slackers.) Score: 7-3

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TV ad: Dodge "White board - you talk, we listen" - Meh.

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TV ad: Doritos "Singing Americans" - Very sincere, but not too memorable, and no product tie

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TV ad: Bridgestone "Screaming animals" - Panicked insect at end was the kicker

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End of 1st quarter.

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First flag...against NY in the end zone. Pass interference. Here comes the touchdown.

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We made it almost all the way through the first quarter before hearing these immortal words: "it will depend on the spot of the ball as to whether it's a first down or not." Duh.

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New England will score a touchdown within the next three plays.

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I know it's early, but there have been no penalties and no turnovers, after 12 minutes of play. These big games are usually error-filled.

Wes Welker just caught his first pass. Amazing guy; played at Texas Tech. Went to high school in Oklahoma, where he did everything: offense, defense, special teams, kicker. The next Steven Largent?

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Long kickoff return by NE, and now they have a first down. NY is doomed...doomed, I tell you!

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TV ad: Underarmor "The future is ours" - So serious. So dark. So boring.

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TV ad: Bud Light "Guys with Cheese, Baguette, and TV" - Any commercial that includes the phrase "that's some serious cheese" has little going for it

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TV ad: Salesgenie.com "Animated cartoon" - All business, nothing memorable

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TV ad: Diet Pepsi Max "Wake Up, People" - Funny, especially the ending

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Great drive for New York, but only three points makes it something of a disappointment. On the other hand.

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The Giants are making the Patriots look like the Cowboys.

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Tom Petty is almost two years older than me.

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Giants are putting together a pretty decent little drive; good mix of passing, running, and Viennese Waltz. The latter is giving the Pats defensive backs fits.

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TV ad: Audi R8 "The Godfather" - Great movie reference, very well done. The R8 is a drool-worthy car, too.

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TV ad: Bud Light "Ability to Breathe Fire" - Lame, although disclaimer at end almost elevates it to three-ant territory

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Bleu thinks the broadcast on Fox looks "mushy." I think he's watching on an $8,000 LCD/Plasma/Boron Plated TV, so I don't blame him for being ticked. Me? I'm watching on a 16 year old RCA tube model with a wired remote control, so, sure it looks mushy to me, too.

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Giants have the first first down of the game, the first first of this game that is likely to be full of firsts. And I'm the first one to point that out.

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Troy just referred to the "nature of Eli Manning's make-up." Personally, I thought he went a little heavy on the eye shadow, but that's just me.

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Patriots are kicking off using a special tee studded with real diamonds. (This is simply the first of many lies, half-truths, and mis-representations, both intentional and otherwise, you'll see on this page.)

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I'm trying to figure out when the real commercials start, the one's that merit Fire Ant ratings. I assume the big bucks ads don't start until after the kick-off.

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OK, coin toss. But not before presenting Jason Taylor (Miami) with the NFL Man of the Year award. Bill Walsh's family and some former players are observing the toss, to lend it the appropriate gravitas. My wife recognized Jerry Rice from Dancing With The Stars. I'm sure he would be proud to know. And New York win the toss. Will it be the only thing they win this evening?