Super Bowl 2008: 2nd Quarter

Halftime score: 7-3, New England. Catch you on the flipside.

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22 seconds to halftime. Giants recover a fumble, but have no time to capitalize on it. I won't be blogging the halftime, by the way. I'm not that tough.

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Also, my apologies to those of you coming here expecting to find something useful regarding the "Talking Stain Commercial."

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The Gazette is third on Google for "Talking Stain Commercial." I'm so proud.

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Giants defense is asserting itself in a big way. This game is closer than I expected, so far.

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TV ad: Doritos (Mousetrap) - This is more like it. A guy in a mouse suit beats up an opera fan. What's not to like?

Ant Rating: Rating: 4 Ants

TV ad: Pepsi (Justin Timberlake gets sucked in) - Would have worked better had I been able to recognize Timberlake (I've already established my anti-cool creds), but still pretty funny (and strange).

Ant Rating: Rating: 3 Ants

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TV ad: Planters Cashews (Unibrowed chick turns heads) - Pretty funny, but would have been better had it not been preceded by the Dell commercial with a similar theme. In fact, when it started I thought it was another Dell ad.

Ant Rating: Rating: 3 Ants

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Today is the third Super Bowl in which both teams have names consisting of three words.

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Tom Petty recorded his first album using a big round rock and a chisel.

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TV ad: Bud Light (American accent) - Ending line blew it, probably unintentionally, but still...

Ant Rating: Rating: 2 Ants

TV ad: GMC Yukon (Sisyphus) - What percentage of the viewing audience recognizes the name, "Sisyphus"? (I'll bet it's higher for the Gazette reading audience!)

Ant Rating: Rating: 2 Ants

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TV ad: Parents - The Anti-Drug (Dealer) - Not bad for a PSA.

Ant Rating: Rating: 3 Ants

TV ad: SoBe Life Water ("Thriller" Lizard Dancers) - First thought: Geico does lizards better. Second thought: Wow! Loved it.

Ant Rating: Rating: 5 Ants

TV ad: CareerBuilder.com (Heart) - Intriguing start, if a little gross. Repeat viewings not advised.

Ant Rating: Rating: 3 Ants

The Giants' punter, Jeff Feagles, is officially the oldest player to participate in a Super Bowl. AARP is so proud. And that might explain the support kicking shoe.

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Giants are looking flustered now. NE's defense might be having something to do with that. (Stay tuned for more insightful, um, insights.)

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TV ad: Garmin - (Napoleon drives) - Excellent. Intelligent AND amusing.

Ant Rating: Rating: 5 Ants

TV ad: Toyota (Nursing badger) - Just my cup of weirdness. Good mixture of cute animals and face-chewers.

Ant Rating: Rating: 4 Ants

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Oh, great stop by the New York defense! New England has to punt for the first time in the game, and the Giants get a good runback. The INT didn't hurt NY on the scoreboard.

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TV ad: Budweiser (Hank training for the hitch team) - We've seen this commercial every year for the past decade or so. It works better with a burro.

Ant Rating: Rating: 3 Ants

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Ooh. That's gotta hurt. New England just got an interception on a tipped pass. The receiver messed up, but it goes on Manning's record.

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Manning draws a delay of game penalty. Giants have the only two in the game so far, but they're also still moving the ball well.

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I just realized that I was still posting to the 1st quarter post. Boy, is my face red!

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TV ad: Tide (Talking Stain on shirt) - Pretty high-larious for a laundry detergent ad; also insightful

Ant Rating: Rating: 4 Ants

TV ad: Cars.com (Circle of Death match) - Understated and unexpected

Ant Rating: Rating: 4 Ants

TV ad: Fed Ex (Carrier pigeons) - Great F/X and humor (as always)

Ant Rating: Rating: 5 Ants

TV ad: Dell (Red laptop makes nerd sexy. Or something.)

Ant Rating: Rating: 2 Ants

TV ad: GoDaddy.com (Danica unzips) - Typical sleaze.

Ant Rating: Rating: 1 Ant

TV ad: Gatorade G2 (Derek Jeter) Another "Meh."

Ant Rating: Rating: 2 Ants
Comments

Katie thinks the Tide ad should get a 5

Posted by: Gene at February 3, 2008 06:13 PM

I want to know how the Patriots # 58 lost that fumble recovery.....he clearly had it - what a wimp!

Tommy and I laughed the hardest at the big rat (Doritios) - guess that makes it our favorite, although I , being cool, recognized Justin Timberlake right off - and that runs a close 2nd for me.

Posted by: Toni at February 3, 2008 07:11 PM

I bow before your towering coolness.

Are you sure that was a rat and not a mouse, by the way?

Posted by: Eric at February 3, 2008 07:15 PM

Eric - seriously: mice never get that big!!!

Posted by: Toni at February 3, 2008 07:45 PM

Now see, the SoBe commercial was great up until the point where I learned it wasn't a Budweiser or Geico ad. Then, I thought SoBe was essentially just falling back on what is becoming a tired amphibian theme. Great dance moves though!

And the CareerBuilder ad...just...ugh!

My favorite by far, so far, is Hank. I guess I haven't seen this ad enough already. And I loved the Chariots of Fire soundtrack.

2nd place to the Doritos mousetrap.

Last place to the guys with the accents.

I missed the Garmin ad...must go back.

Posted by: gwynne at February 3, 2008 09:56 PM

Oh, Gwynne. You fell for the old "Hank and the Chariots of Fire theme music" trick?

Posted by: Eric at February 3, 2008 10:02 PM

Yes. Yes, I did. Any ad with horses, dogs and Chariots of Fire theme music makes me tear up. I'm sure there's therapy for this.

But I went back and saw the Garmin ad...that one gets my vote for top billing. HUGELY (no pun intended) funny! :-)

Posted by: gwynne at February 4, 2008 12:18 AM
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