Super Bowl 2008: 3rd Quarter

TV ad: NFL (Oboe-playing Houston Texan) - This one probably wasn't designed to compete with the big guys, but it ended up being one of the best of the evening. Great story; great delivery; great ending.

Ant Rating: Rating: 4 Ants

***

End of the quarter. Still 7-3.

***

Oops. Just noticed the clock. Time to shoot the dog.

TV ad: Bud Light (Ability to fly) - Marginally better than the ability to breathe fire.

Ant Rating: Rating: 3 Ants

TV ad: eTrade (Baby talking) - OK, how many talking baby commercials are there in the world? Having said that, this one is quite well done, very clever, and has the gross stuff that only a baby can pull off and still be charming.

Ant Rating: Rating: 4 Ants

***

OK, time for a contest. Tom Brady just set a career record for Super Bowls. The first person to post the nature of that record in the comments gets a coveted Fire Ant ceramic coaster.

What's up with that 4th down call by New England?

***

TV Ad: Wall-E (Pixar movie ad) - Excellent! (But it's almost unfair. No one can compete with Pixar for clever animation.)

Ant Rating: Rating: 5 Ants

TV ad: Hyundai Genesis (Nothing memorable)

Ant Rating: Rating: 2 Ants

***

Please disregard the previous prediction about NE's touchdown. I was insane.

***

Mick Jagger refers to Tom Petty as "that old guy."

***

New England will score a touchdown within the next three plays.

***

The sideline challenge just about killed me. They used it to get caught up on the ad backlog.

***

TV ad: Careerbuilder.com (Spider) - It had a spider in it. What can I say?

Ant Rating: Rating: 2 Ants

TV ad: Bridgestone (Richard Simmons) - Now that's funny.

Ant Rating: Rating: 4 Ants

TV Ad: Ice Cubes Gum (Carmen Electra) - Meh, again.

Ant Rating: Rating: 2 Ants

TV Ad: Bud Light (Cavemen) - Geico does this better, too. (I've reconsidered the rating, though; it was still better than a "2.")

Ant Rating: Rating: 3 Ants

TV Ad: SoBew Vitamin Water (Shaq jockey) - Good concept, but not as good as the dancing lizards.

Ant Rating: Rating: 3 Ants

TV Ad: SalesGenie.com (Panda cartoon) - Still lame. They need to re-think using a Chinese ad agency for a American sporting event.

Ant Rating: Rating: 2 Ants

TV Ad: Cars.com (Plan B: Witch Doctor) - Still funny.

Ant Rating: Rating: 4 Ants

***

Kickoff. And I'm still eating dinner. Boy, wasn't Tom Petty scintillating? 8-)

Comments

As a matter of fact, he was. :-)

Posted by: Jim at February 3, 2008 07:30 PM

I'm impressed on the good taste for a super bowl.

Posted by: Gene at February 3, 2008 07:33 PM

Sales Genie AGAIN .... whatta waste

Posted by: Bleu at February 3, 2008 07:33 PM

O look! A baby Richard Simmons!

Posted by: Jim at February 3, 2008 07:36 PM

I consider it wishful thinking - well it would be for me.

Posted by: Gene at February 3, 2008 07:46 PM

We actually liked the Shaq commerical a lot....I especially liked the shot of the little boy in the audience picking his nose.

Posted by: Toni at February 3, 2008 07:47 PM

My favorite ad so far was the first Bridgestone ad - screaming squirrels are cool.

Mike Campbell, lead guitar for The Heartbreakers was born in Odessa. Thanks Wikipedia.

Posted by: Les at February 3, 2008 07:48 PM

Uh... Brady is the first quaterback in superbowl history to have the same first name as the halftime performer.

How'd I do?

Posted by: Jim at February 3, 2008 07:52 PM

I didn't know you were going to ask FOOTBALL questions. Sheesh. I'll NEVER get a cFAcc!

Posted by: Phyllis at February 3, 2008 07:58 PM

Heckuva throw by Brady! Heckuva throw.

Posted by: Jim at February 3, 2008 07:59 PM

Tom Brady is the best looking quarterback to ever play in 4 superbowl games.....are either of those answers correct?

Posted by: Toni at February 3, 2008 08:00 PM

Just watched the halftime show. Now, I'm a Tom Petty fan, but this was not the time or place for him. Completely wrong venue for the old heartbreaker. And please, Tom, cut your hair. We can't all be 20 years old forever. It's not becoming.

I'll be back...

Posted by: gwynne at February 3, 2008 10:00 PM

Okay, so now Bud is stealing Geico's Cavemen, and SoBe is stealing Bud's and Geico's lizards. Another Budweiser failure. Bring back Hank!

I think it's especially funny that testosterone rich Bridgestone chose Richard for roadkill.

Better CareerBuilder ad with the squeaking spider. Spiders beat hearts. ;-)

Posted by: gwynne at February 3, 2008 10:13 PM
Post a comment [Take your time...we're in no hurry.]









Remember personal info?