Wendy's Gets a Clue

According to the Wall Street Journal, Wendy's is giving up on one of the dumbest ad campaigns in history:

Chief Executive Kerrii Anderson said the company, which has been weighing a possible sale for nearly a year, is nixing its eight-month-old advertising effort featuring young men wearing Wendy's-style braided pigtails.

You know, if someone had simply written that last phrase on a whiteboard in the ad agency's conference room, then read it out loud, that campaign would never have seen the light of day.

Comments

Eric, I have to agree with you on this one ..... I never really could figure out what their purpose, there message was supposed to be ..... and I just plain didn't like them, either.

Posted by: Jeff at February 4, 2008 10:25 PM

And remember those hideous Quiznos commercials that caused seizures in the viewers?

I do not understand the mentality of these advertising agencies who land HUGE accounts then dish up something as unappetizing as the Wendy's commercials, and Burger King running down a football field. I'm not lovin' McDonalds much either.

The Jack in the Box commericals are good, but only What-A-Burger combines good advertising with a product that actually delivers the goods: "One sausage BOB please."

Posted by: Deborah at February 5, 2008 09:26 AM

And, coincidentally, we don't eat burgers from any of those places except Whataburger. (We have a local chain called Texasburger that we prefer even over Whataburger – they use jalapeño paste on their burgers that's to die for – but it's less convenient to our house.)

We haven't had a Jack-in-the-Box until now, so I guess we'll start seeing those commercials pretty soon.

Posted by: Eric at February 5, 2008 12:31 PM

Actually, someone probably did write that down on a white board, and everyone in the room nodded (they were sleeping, you know). Many ad campaigns have been born this way.

Posted by: Jim at February 6, 2008 06:04 PM
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