Wendy's Gets a Clue
According to the Wall Street Journal, Wendy's is giving up on one of the dumbest ad campaigns in history:
You know, if someone had simply written that last phrase on a whiteboard in the ad agency's conference room, then read it out loud, that campaign would never have seen the light of day.
And remember those hideous Quiznos commercials that caused seizures in the viewers?
I do not understand the mentality of these advertising agencies who land HUGE accounts then dish up something as unappetizing as the Wendy's commercials, and Burger King running down a football field. I'm not lovin' McDonalds much either.
The Jack in the Box commericals are good, but only What-A-Burger combines good advertising with a product that actually delivers the goods: "One sausage BOB please."
Posted by: Deborah at February 5, 2008 09:26 AM
And, coincidentally, we don't eat burgers from any of those places except Whataburger. (We have a local chain called Texasburger that we prefer even over Whataburger – they use jalapeño paste on their burgers that's to die for – but it's less convenient to our house.)
We haven't had a Jack-in-the-Box until now, so I guess we'll start seeing those commercials pretty soon.
Posted by: Eric at February 5, 2008 12:31 PMActually, someone probably did write that down on a white board, and everyone in the room nodded (they were sleeping, you know). Many ad campaigns have been born this way.
Posted by: Jim at February 6, 2008 06:04 PM
Eric, I have to agree with you on this one ..... I never really could figure out what their purpose, there message was supposed to be ..... and I just plain didn't like them, either.
Posted by: Jeff at February 4, 2008 10:25 PM