Google's new favicon rocks the design world

Quick. Open a new tab and do a search using Google. Notice anything different? Of course you do: the familiar uppercase "G" in Google's favicon has been replaced with a lowercase "g," and that change has some folks upset.

Screenshot of Google's new favicons

The new image is taken from the second "g" in Google's almost universally-recognizable logotype, for reasons best explained here.

To my eye, the new icon looks a bit like a deflating balloon, and flaccidity is probably not a desirable corporate image. On the other hand, it also resembles an infinity symbol, and that's good, right? Like in, "infinite profits"? However, in the end, I find it's a tempest in a teapot. It will take all of five minutes to become adjusted to the new image...if one even notices the change to begin with.

If you think you have a better idea, you can become a part of Google's efforts to crowdsource (SitePoint's term, not mine) a new design.

It's interesting to note that the new favicon hasn't yet been universally adopted. Firefox's search box still uses the old image. I guess it will take a while for this to percolate through the entire web.

Comments

Ok...so I noticed the change, shrugged, and went on about my business. I was actually kind of proud that I even noticed, though I had to stop and ask myself if there used to be something else there at all.

Am I the only person left in the world who doesn't actually look at those icons?

Posted by: beth at June 11, 2008 08:02 PM

Nope. I used Google approximately 800 times without noticing it.

Posted by: Eric at June 11, 2008 08:09 PM

I noticed it, but only peripherally. I guess my sub-brain thought it was related to my switch to Firefox 3.0 rc2.

To me, the little g looks just a bit disheartened. Like it's sighing.

Posted by: Foo at June 13, 2008 09:51 AM

Group me in with the crowd that did not notice.

Posted by: Sarah Green Photography at June 17, 2008 08:16 AM
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