Instant Coffee Gratification

When we arrived for our usual Wednesday evening interlude at the Rankin Highway Starbucks, we were greeted by a barista wearing a lobster on her head. I tried not to stare, acting as though this was a commonplace occurrence in my daily routine, but curiosity finally got the better of me.

Why are you wearing a lobster on your head?

My boss told me I had to wear it until I sold ten of these. She pointed at something in a rack in front of the register. So far, no one has felt sorry enough for me to buy one.

She was referring to the little packets of Via, the company's new "instant coffee" (although they use the more refined term, "microground"). There had been a flurry of ads about it a while back, but I hadn't seen any lately and hadn't given it any serious thought.

Well, I'll help you out; add this one to my bill. I handed her a three-pack of the bold Italian Roast, good for three cups and at $1 per cup, a better deal than their in-store brew.

I fried up a cup of water yesterday afternoon and dumped in the contents of a packet, and was pleasantly surprised at how good it was. In fact, I think I prefer it to the in-store version, which is usually strong to the point of bitterness. Via was smooth, and was plenty bold without overdoing it. I recommend it.

However, I'm still on the fence about wearing the lobster on my head.

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This page contains a single entry by Eric published on October 30, 2009 6:34 AM.

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